Today's customers want to see more than their names in the emails they receive from your brand. In fact, they insist on it – and will ignore your emails or worse, if they don't see themselves in your messages.
A personalisation plan requires a lot of moving parts to come together to create messages that break through inbox clutter and connect with your customers no matter where they are on their journey with your brand.
Join us and learn from Aesop, Iterable & Holistic how to:
> Get your Data Ducks in a Row
> Anagnorisis – Or what the Ancient Greeks can teach us about personalisation
> A/B Test your personalisation
If your personalisation efforts aren't driving the results you have seen other brands achieve, then this is for you! Join us for Individualisation: 3 steps towards a winning customer experience, brought to you by Holistic Email Marketing in partnership with Iterable.
Welcome by Skip Fidura
Get Your Data Ducks in a Row with Philip Johnson, Solutions Consultant, Iterable
What you'll learn: How to unify your data silos and data “quick wins” to power successful personalisation strategies
Including Q&A with Philip Johnson & Skip Fidura
Anagnorisis – Or what the Ancient Greeks can teach us about personalisation with Gianfranco Cuzziol, Global Head of CRM, Aesop.
What you'll learn: Inspiration and real-world take-aways you can use right away to begin creating your own personalisation plan
Including Q&A with Gianfranco Cuzziol & Skip Fidura
Importance of A/B Testing your personalisation with Kath Pay, Founder/CEO, Holistic Email Marketing
What you'll learn: How A/B testing your personalisation & automations can increase conversion and retention
Including Q&A with Kath Pay & Skip Fidura
Close by Skip Fidura
Gianfranco is responsible for Global CRM at Aesop including Recognition and Replenishment. Since joining Aesop in 2019 he has been transforming the brand’s capabilities in how they directly engage with customers across the regions. Prior to Aesop, Gianfranco has spent the majority of his career agency side working with brand as diverse as BMW, adidas, BT, Disney and easyjet to name but a few. With a first degree in Astrophysics he enjoys explaining that engaging with customers in a relevant way need not be rocket science!
Philip Johnson is a Solutions Consultant at Iterable, the cross-channel marketing platform for customer engagement. His focus is on solutionising cutting edge technology to help marketers bring their customers closer to the products they love. Prior to Iterable, he spent 6 years at Deloitte Digital implementing Marketing and CX cloud solutions (Adobe, Salesforce, Medallia) for some of the world's leading brands.
Kath lives and breathes email marketing and is recognised as an international email marketing thought leader. She devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach. A recognised thought leader and industry veteran of over 20 years, Kath is a regular author, expert contributor, international Keynote speaker, and trainer. She has helped hundreds of brands with their strategy and email programmes, including: Barclays, Hiscox, Facebook, Ebay, Marks & Spencers – just to name a few.
Skip is a globally recognised data-driven marketer whose high energy talks are more about useful suggestions than buzzword bingo. Making complex concepts actionable, his talks focus on using technology to have real conversations with customers, consumer centric uses for data and responsible marketing.